Sunday, April 18, 2010
Mercedes-Benz, First Quarter 2010 Sales Dominance
Mercedes-Benz has established itself as a premium brand leaders in Indonesia. Until March 2010 PT Mercedes-Benz Indonesia managed to master the retail sales of premium passenger car segment by 68 percent to 847 units.
Total retail sales for the month of March increased 44 percent over the same period last year, which reached 590 units. With the achievement of these sales, the Mercedes-Benz has closed the first quarter of calendar 2010 with honors.
"Last year the Indonesian market a little shaken the global financial crisis, but we actually accomplish with the number of sales in 2009 exceeded the level in previous years. This year we have done a better acceleration, achievement of the first quarter in the year 2010 signifies the increasing consumer confidence that the Mercedes-Benz Indonesia is the best premium brands, "said President Director of PT Mercedes-Benz Indonesia Rudi Borgenheimer.
The biggest contributor to sales of Mercedes-Benz during March 2010 ditujukkan by all sedan model line-up, both the C-Class, E-Class, and the New Generation S-Class. C-Class to be introduced into the Indonesian market since July 2007, in the first three months of 2010 led the mid-luxury sedan segment with market share has reached 69.2 percent or 303 units.
In the high-class luxury sedan, Mercedes-Benz came down with New E-Class models higher-tech, full performance, and fuel-efficient rivals far behind. Up to March 2010 New E-Class were able to sell in retail as much as 402 units or 88.2 percent market share, up 106% over the same period of 2009 (195 units).
A very exciting achievement was also demonstrated by the performance of retail sales model S-Class New Generation which came down in the upper segment luxury sedan. In the midst of aggressive competitors, the New Generation S-Class remains unshakable stand out as leaders of large-class luxury sedan with sales up to March 2010 reached 100 units or 69.9 percent market share. In total during the first three months of 2010 the New Generation S-Class sales increase of 92% over the same period the previous year.
Mrecedes successful premium-Benz sedans in Indonesia is not just through their achievements in retail sales. Indonesia Autocar magazine also has recognized the benefits of sedans, Mercedes-Benz by giving Autocar Readers Award in 2010 to C-Class, E-Class and S-Class last week.
"The success of Mercedes-Benz maintained its dominance in the premium sedan segment can not be separated from the advantages provided by our products. CGI technology that we began to introduce Indonesia to the poorer consumers get high appreciation, "said Rudi Borgenheimer.
In addition, the successful Mercedes-Benz to increase during the first quarter 2010 growth is also a role of the prime-Benz Meredes services to their customers in the country. Until now, Mercedes-Benz premium brand that has become the official network of the largest with 19 dealers and workshops spread across Java, Bali, Sumatra, Kalimantan and Sulawesi.
"Mercedes-Benz is committed to always trying to improve the quality of service to all customers in Indonesia. Every year we conduct assessment services and network facilities of global standards that Mercedes-Benz high, "said Rudi Borgenheimer.
She also added, "Trust is provided by our loyal customers for our products and services must be aligned with innovation, imagination, efficiency and quality of our products and services. This is something that we hold firm for this and we will continue to maintain until onwards.